29.06.2023
Director James Dilley joined Hotel Designs' Roundtable hosted by Editor Hamish Kilburn discussing how trends are translated in hotels around the world.
James challenged the value of a trend that is accepted globally. “Sometimes a universal trend is not always positive,” he said. “I think what often we’re talking about is a reaction to the globalisation of design. Design is, all of a sudden, instantly accessible after being a bombarded with looks, styles and trends from social media. People, and clients, are seeing things that they like and reacting to them. It’s a bit like baking a cake. You may have all the ingredients in front of you, but to bake a cake you need to be a good baker. The people who know how to assemble a good design scheme are living in a world of Pinterest.”
The Roundtable was hosted during Clerkenwell Design Week at SANIPEX UK's showroom, bringing together Brooke Radtke, Trevor To, Diana Darmina, Claire Smith & James Dilley.