Jestico + Whiles designed the interiors and branding for Alston Bar & Beef, a restaurant specialising in prime Scottish steak, complemented by a bar displaying fine and specialist gins.
The 80-seat destination restaurant occupies a set of forgotten arches in the vaults below Glasgow’s Central Station and is so named after Alston Street, the main thoroughfare of Glasgow’s mysterious, forgotten Grahamston Village that stood at the crossroads of the main north-south and east-west axes of Glasgow, and which was built over in the 1800s to create the station.
Jestico + Whiles created the logo, signage, uniform, stationery and menus for the restaurant.
The visual identity takes inspiration from old typographic signs found around The Barras, Glasgow’s famous market: lettering from the first half of the 20th century has been re-interpreted with a contemporary typeface.
A detail of the logo, an ornate ampersand sign, is used as a symbol for the stationary and menus.
The fabric of old fashioned butcher’s aprons are used as a backdrop for the logo, reflecting the honesty of the material used in the restaurant.