Client Jestico + Whiles
Location London, UK
The visual identity of Jestico + Whiles has been designed to reflect the ethos of the practice, and with the following adjectives in mind: creative, human, dependable, personable, and fun.
To echo the multidisciplinary approach of the practice, a palette of six coordinating colours were selected. The colours can be used independently or in tandem to suit our different studios and our wide variety of different projects.
The logo forms the most significant and recognisable feature of the visual identity, and its emblematic ‘+’ sign appears on every element of the branded materials, highlighting our connection working in architecture as well as interior design, both in London and Prague.
In addition to stationery and presentation tools, our visual identity studio designed a range of mugs, espresso cups, coasters and tote bags.